1. Introduction

Welcome to TrueNorthOre.ca (“we”, “us”, “our”, or the “Site”). At TrueNorthOre.ca, we respect the privacy of our users and are committed to protecting the personal information you share with us. This Privacy Policy describes how we collect, use, disclose, retain, and safeguard your personal information in compliance with Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA).

By accessing or using the Site, you agree to the practices described in this Privacy Policy.


2. Definitions

  • Personal Information means any information about an identifiable individual (for example, name, email address, IP address, etc.).
  • User / You / Your refers to a visitor, reader, subscriber, or registered user of TrueNorthOre.ca.
  • Third Party Services refers to external services or platforms that we use which may collect or process data (e.g. analytics, ad networks, email service providers).

3. What Information We Collect

We may collect the following types of personal and non-personal information, depending on how you use the Site and interact with us:

3.1 Automatically Collected Information

  • IP address, browser type and version, operating system, referring pages, pages visited on the Site, time and date of visits, clickstream data, and similar technical/log data.
  • Cookies, web beacons, pixel tags, local storage, or similar technologies to track usage and improve user experience.
  • Device identifiers, mobile carrier (if applicable), and other device metadata.

3.2 Information You Provide Voluntarily

  • Contact information, such as your name, email address, when you subscribe to newsletters, send us feedback, submit comments, or contact us via forms.
  • Profile information, if you register or create an account (if applicable).
  • Other content or information you provide in the course of interacting with our Site (e.g. comments, messages).

We will only collect personal information with your knowledge and consent (unless otherwise permitted or required by law).


4. How We Use Your Information

We may use your collected information for the following purposes:

  • To operate, maintain, and improve the Site and our services.
  • To send you newsletters, updates, marketing communications (with your consent, and with the option to unsubscribe).
  • To respond to your inquiries, comments, or other communications.
  • To monitor and analyze usage, trends, and preferences so we can enhance user experience.
  • To enforce our Terms of Use or to protect our rights, property, or safety, and that of our users.
  • To detect, prevent, and address technical issues, fraud, or security incidents.
  • For any secondary purposes that you consent to.

We will not use or disclose your personal information for purposes incompatible with those for which it was collected, except with your consent or as required by law. priv.gc.ca+1


5. Disclosure of Personal Information

We may share your personal information with:

  • Service providers and contractors (e.g. email delivery providers, analytics platforms, hosting services) who assist us in operating the Site, provided they agree to keep the data secure and only use it for specified purposes.
  • Legal or regulatory authorities, when required by applicable law, subpoena, court order, or to investigate or prevent fraud, cybersecurity breaches, or violations of our Terms.
  • Affiliates or successor entities, in the event of a merger, acquisition, restructuring, or sale of assets, provided the new entity is bound by this Privacy Policy or a similar privacy policy.
  • Other third parties, only with your explicit consent.

We will ensure third parties to whom we disclose data adhere to appropriate privacy safeguards.


6. Cross-Border / International Transfers

Because some of our service providers, data storage, or processes may be outside Canada, your personal information may be transferred to, stored in, or processed in foreign jurisdictions. Where such transfers occur, we will take steps to ensure your information remains protected in accordance with applicable law, and we will only transfer to jurisdictions that provide comparable levels of protection or via contractual safeguards.


7. Retention of Your Personal Information

We will retain your personal information only as long as necessary for the purposes for which it was collected (or as required by law). Once the data is no longer needed, we will securely delete, anonymize, or destroy it.


8. Security Safeguards

We implement physical, technical, and organizational security measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These measures include (but are not limited to) access controls, data encryption, secure servers, and regular security reviews.

However, no method of transmission or storage is 100% secure, so we cannot guarantee absolute protection.


9. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect usage and interaction data, for site functionality, analytics, and improvements. You may manage or disable cookies through your browser settings; however, disabling certain cookies may impair your experience or prevent some features from working properly.

If we use third-party advertising or analytics cookies, those third parties may also set cookies on your device (for example, Google Analytics).


10. Your Rights and Choices

Under Canadian privacy law, you have certain rights in respect of your personal information:

  • Access / Correction / Deletion: You may request access to the personal information we hold about you, ask for corrections, or request deletion, subject to legal exceptions.
  • Withdraw consent / Opt-out: Where processing is based on consent, you may withdraw your consent at any time (e.g. unsubscribe from marketing emails).
  • Complaint or inquiries: If you have any questions, concerns, or complaints about our handling of your personal information, you may contact us (see Section 13).
  • Data portability: Subject to legal limitations, you may request that we provide your information in a portable format.

We will respond to such requests in a timely manner and as required by applicable law.


11. Children’s Privacy

Our Site is not intended for children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect personal information from children under that age. If you believe we have unintentionally collected such information, please contact us to request its deletion.


12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other reasons.

Your continued use of the Site after changes are posted constitutes your acceptance of the revised Privacy Policy.


13. Contact Information

If you have any questions, concerns, or requests relating to this Privacy Policy or your personal information, you may contact:

TrueNorthOre
[Address, if applicable]
Email: [Your contact email]
Phone: [Optional contact phone number]


14. Miscellaneous

  • Severability: If any provision of this Privacy Policy is deemed invalid or unenforceable under applicable law, that provision will be severed, and the remainder of the policy will continue in full force.
  • Governing law: This Privacy Policy will be governed by and construed in accordance with the laws of Canada and the province in which we operate, without regard to conflict of law principles.
  • No waiver: Our failure to enforce any right under this Privacy Policy does not constitute a waiver of that right.